Privacy Policy
Last Updated: October 2026
Welcome to WTF.me.uk ("we," "our," or "the Website"). We are committed to protecting your privacy and handling your personal information in a transparent and lawful manner.
This Privacy Policy explains how information may be collected, used, and protected when you visit https://www.wtf.me.uk.
1. Information We Collect
Information You Provide
You may voluntarily provide information when:
- Contacting us through email
- Leaving comments on blog posts (if enabled)
- Subscribing to newsletters or updates (if available)
This information may include:
- Name
- Email address
- Any information you choose to include in your message
- Automatically Collected Information
When you visit the Website, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Device information
- Operating system
- Referring website
- Pages visited
- Date and time of visits
This information is generally collected through cookies and analytics services.
2. How We Use Your Information
We may use collected information to:
- Operate and maintain the Website
- Improve content and user experience
- Respond to enquiries and communications
- Monitor website performance and security
- Analyse traffic and visitor behaviour
- Comply with legal obligations
3. Cookies
The Website may use cookies and similar technologies to improve user experience and analyse traffic.
Cookies are small text files stored on your device that help websites function properly and remember preferences.
You can manage or disable cookies through your browser settings. Please note that some features of the Website may not function correctly if cookies are disabled.
4. Google Blogger
This Website is hosted on Google Blogger. As a result, Google may collect certain data in accordance with its own privacy practices.
For more information, please review:
https://policies.google.com/privacy
We do not control Google's collection or use of information.
5. Google Analytics 4 (GA4)
This Website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to help us understand how visitors use our Website.
GA4 may collect information including:
Pages visited Time spent on pages Device and browser information Approximate geographic location Referral sources User interactions and engagement metrics IP address information (processed with IP anonymization measures where applicable)
The information collected helps us:
Improve Website content and performance Understand visitor interests and behaviour Measure website traffic and engagement Enhance user experience
Google Analytics uses cookies and similar technologies to collect and process data. Information generated about your use of the Website may be transmitted to and stored on servers operated by Google.
Google may process collected data in accordance with its own Privacy Policy:
https://policies.google.com/privacy
For additional information about how Google uses data when you visit websites or apps that use Google services, please visit:
https://policies.google.com/technologies/partner-sites
Legal Basis for Processing (UK GDPR & EU GDPR)
Where required by law, we rely on your consent to place analytics cookies on your device. You may withdraw your consent at any time through your browser settings or cookie preferences (where available).
Managing Analytics Cookies
You can prevent Google Analytics from collecting information about your Website activity by:
Adjusting your browser cookie settings Using Google's Analytics Opt-Out Browser Add-on:
https://tools.google.com/dlpage/gaoptout
Disabling analytics cookies may affect our ability to understand and improve the Website but will not prevent you from accessing its content.
Data Retention
Google Analytics data is retained for a limited period as configured within our Google Analytics account and is automatically deleted when the retention period expires.
Additional Analytics Disclosure
We use Google Analytics 4 to collect anonymized statistical information regarding visitor interactions with the Website. This information is used solely for analytical purposes to improve our content and user experience and is not used to personally identify individual visitors.
6. Advertising
The Website may display advertisements provided by third-party advertising partners, including Google AdSense.
These advertising providers may use cookies or similar technologies to deliver relevant advertisements and measure performance.
For information about Google's advertising practices, please visit:
https://policies.google.com/technologies/ads
Users may manage advertising preferences through Google's Ad Settings:
https://adssettings.google.com
7. Affiliate Links
Some pages may contain affiliate links. If you click an affiliate link and make a purchase, we may receive a commission at no additional cost to you.
Affiliate partners may collect information according to their own privacy policies.
8. Third-Party Links
The Website may contain links to third-party websites.
We are not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any website you visit.
9. Data Retention
We retain personal information only for as long as necessary to:
Fulfil the purposes described in this policy Respond to enquiries Meet legal, regulatory, or security requirements
- Data Security
We take reasonable measures to protect information from unauthorised access, disclosure, alteration, or destruction.
However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Your Rights
Depending on your location, including under the UK GDPR and Data Protection Act 2018, you may have rights regarding your personal information, including:
Access to your personal data Correction of inaccurate information Deletion of your personal data Restriction of processing Objection to processing Data portability Withdrawal of consent where applicable
To exercise these rights, please contact us using the details below.
12. Children's Privacy
This Website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children.
If you believe a child has provided personal information, please contact us so we can remove it.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page along with a revised "Last Updated" date.
Your continued use of the Website after changes are posted constitutes acceptance of the updated policy.
14. Contact Information
If you have any questions regarding this Privacy Policy or your personal information, please contact:
Website: https://www.wtf.me.uk
Email: contact