BLACKPINK star JISOO transforms into four cinematic characters for Self-Portrait's short film series, "Portraits of a Screen Star." Watch now!
Global superstar JISOO of K-pop titan BLACKPINK has officially launched a stunning four-part short film campaign titled Portraits of a Screen Star, created in collaboration with luxury fashion house Self-Portrait. Unveiled on September 9, 2026, the conceptual series blends cinema and high fashion, placing the South Korean singer and actress across four distinct cinematic settings shot in Seoul by photographer Oliver Hadlee Pearch.
The project marks the latest milestone in JISOO’s ongoing role as a global brand ambassador for the London-based label founded by Creative Director Han Chong.
Key Information
- Campaign Title: Portraits of a Screen Star
- Lead Star: JISOO Official Instagram (BLACKPINK / BLISSOO)
- Fashion House & Brand: Self-Portrait Official Site
- Creative Director: Han Chong
- Photographer & Director: Oliver Hadlee Pearch
- Release Window: September 2026 (Rolling episodic releases throughout the month)
- Genre: Fashion Film, Short Cinema, Character Drama
- Official Social Platforms: Self-Portrait Official Instagram
What Is JISOO’s New Self-Portrait Short Film Series About?
Rather than presenting a traditional fashion campaign, Portraits of a Screen Star uses character-driven storytelling and mock audition tapes to showcase pieces from Self-Portrait’s latest collection.
- Four Distinct Cinematic Personas: JISOO steps into four separate roles throughout the series, with each short film featuring a unique mood, setting, and visual aesthetic tailored to her acting repertoire.
- Debuting "The Enigma": The first episode, titled The Enigma, places JISOO in an audition-style screen test where she shifts between whimsical, composed, and mysterious expressions. In this chapter, she showcases a grey button knit playsuit, a red check frayed knit jacket, and a purple faux leather skirt.
- Wardrobe-Driven Acting: Speaking on the collaboration, JISOO noted that each character required something completely new from her. "The evolution of the character's wardrobe was how I found the nuance in each performance," she shared. "This time, they let me dream that I could be anyone".
Why Is This Self-Portrait Collaboration Significant for JISOO?
The four-part project highlights JISOO’s rapidly expanding presence as a multi-talented force across screen acting, global fashion, and pop music.
- Deepening Brand Ties: JISOO made history in 2024 as the first musician to front a campaign for Self-Portrait, establishing a long-running creative relationship with founder Han Chong.
- Showcasing Acting Range: Following her acclaimed performance in Snowdrop and upcoming screen projects, the campaign serves as an acting showcase for JISOO, demonstrating her screen presence beyond stage performances.
- Rolling September Releases: Fans can watch the remaining three short films as they drop sequentially on Self-Portrait's digital channels throughout September 2026.
Fashion enthusiasts and K-pop fans can stream the first episode of the series directly on the official Self-Portrait Online Store.