Blackpink's Rosé returns with solo single 'New Trick' on Sept 18! Watch the music video shot on Apple's iPhone 18 Pro and directed by Dave Meyers.
Global pop icon Rosé of Blackpink has officially announced her next solo single, "new trick," dropping globally on September 18, 2026 (September 17 in select Western territories) under THEBLACKLABEL. Directed by award-winning music video director Dave Meyers (Taylor Swift, Kendrick Lamar), the accompanying visual serves as the high-profile anchor campaign for Apple's newly announced iPhone 18 Pro as part of its iconic "Shot on iPhone" series. Arriving just days after Apple revealed its flagship smartphones, the collaboration highlights the device's 48MP Fusion Main camera system and advanced variable aperture tech.
Key Information
- Track Title: "new trick"
- Artist: Rosé (Blackpink)
- Record Label & Agency: THEBLACKLABEL Official Site
- Music Video Director: Dave Meyers
- Campaign Partner: Apple Shot on iPhone Portal
- Global Release Date: September 18, 2026 at 8:00 AM KST
- Genre: Pop, Dance, K-Pop
- Official Social Platforms: Rosé Official Instagram Account, Blackpink Official X Account
What Is Rosé's 'New Trick' Music Video Collaboration With Apple?
The partnership positions Rosé as the global face showcasing Apple's latest mobile filmmaking hardware.
- Shot on iPhone 18 Pro: The entire music video was filmed utilizing the newly unveiled iPhone 18 Pro, joining a star-studded lineage of "Shot on iPhone" music projects by artists like Lady Gaga, Olivia Rodrigo, and The Weeknd.
- Next-Generation Camera Tech: The video leverages the iPhone 18 Pro's 48MP Fusion Main camera featuring variable aperture control, granting cinematic depth-of-field control and low-light performance.
- Viral Teaser Campaign: Rosé debuted a 15-second visual teaser across social channels holding a purple lollipop stamped with "new trick" and "Shot on iPhone 18 Pro".
How Does 'New Trick' Follow Rosé's Record-Breaking Solo Era?
The single marks Rosé's first solo track since her debut studio album Rosie in late 2024 and her June 2025 collaboration with Alex Warren.
- Shift Away From Sadness: Written in New York shortly after the Met Gala, Rosé described the track in a Vogue interview as an upbeat, cute pop track contrasting the more emotional, heartbroken themes of Rosie.
- Building on 'APT.' Success: The new release builds upon the massive global momentum of her Bruno Mars duet "APT." and hit single "Toxic till the end".
- Reunion With Dave Meyers: Director Dave Meyers previously directed Blackpink's 2025 hit "Jump," making "new trick" a creative continuation of their partnership.