Jamo introduces the HYG Bluetooth speaker series with Scandinavian design, new audio features, and models for home, outdoor use, and travel.
Jamo is making a renewed push into the wireless audio market with the announcement of the HYG series, a trio of Bluetooth speakers built around Scandinavian design principles and tuned for comfort, warmth, and everyday usability. Launching globally in July 2026, the lineup includes three models tailored for different lifestyles: HYG Flex, HYG Flow, and HYG Reflect. The series was first showcased at the High End trade fair in Vienna, held from June 4 to June 7.
Table of Contents
- What Is the Jamo HYG Series
- What Is the HYG Flex
- What Is the HYG Flow
- What Is the HYG Reflect
- How Does the HYG Series Compare to Competitors
What Is the Jamo HYG Series
The HYG series takes its name from hygge, the Danish concept associated with comfort and cozy living. Jamo states that this philosophy guided both the design language and sound tuning of the three speakers.
The lineup includes:
- HYG Flex, the premium home model
- HYG Flow, the rugged outdoor speaker
- HYG Reflect, the bedside companion
The series marks a shift from Jamo’s earlier 2026 releases, such as the Concert Legacy and Concert Element passive speakers, toward the highly competitive lifestyle Bluetooth market dominated by Sonos, JBL, and Bose.
What Is the HYG Flex
The HYG Flex is the flagship model, designed for home use with a focus on room filling sound and minimalist aesthetics.
Key features include:
- Cylindrical fabric wrapped body
- Two angled 25 millimeter tweeters
- One 5 inch woofer for deeper bass
- Auracast support for multi room or stereo pairing
- Integrated ambient light with adjustable brightness
- Bluetooth 6.0 with SBC, AAC, and LC3 codecs
- 15 hour battery life
- IPX2 splash resistance
Available in dark gray and light gray, the HYG Flex is priced at 279 euros.
What Is the HYG Flow
The HYG Flow is the most portable and rugged model, designed for outdoor use.
Its standout features include:
- IPX7 waterproof rating, allowing accidental submersion
- Braided carrying handle
- Water resistant nano coated fabric
- Two 38 millimeter full range drivers
- Two passive radiators tuned for vocal clarity
- 27 hour battery life, one of the highest in its class
- Bluetooth 6.0 with Auracast
The HYG Flow comes in six colors: dark gray, light gray, Summer Bloom, Sand Dune, Red Oxide, and Sage Green. It is priced at 129 euros.
What Is the HYG Reflect
The HYG Reflect is designed specifically for the bedroom, combining multiple functions into a compact device.
It includes:
- Bluetooth speaker
- Alarm clock
- Wireless charging pad
- Ambient lighting
The speaker automatically adjusts sound based on its position relative to the listener. It also features Scandinavian inspired soundscapes such as Golden Hour, Daybreak, and Moonlight Echo, designed for relaxation and sleep.
Additional details:
- Two passive radiators with multi stage tuning
- Sleep timer and alarm functions
- No Auracast support
- Available in dark gray and light gray
- Priced at 149 euros
How Does the HYG Series Compare to Competitors
With the HYG series, Jamo enters a crowded market dominated by lifestyle audio brands. The company aims to differentiate through:
- Scandinavian design
- Hygge inspired sound tuning
- Auracast support on Flex and Flow
- Long battery life on Flow
- Multi function design on Reflect
These features position the HYG lineup as a stylish alternative to offerings from Sonos, JBL, and Bose.