Bandai Namco Entertainment and Sanrio lit up the June 9 Nintendo Direct with the reveal of HELLO KITTY PARTY LAND, launching October 29, 2026 for Nintendo Switch and Nintendo Switch 2.
This vibrant party game gathers a massive cast of Sanrio favorites and drops them into a cheerful world packed with activities, minigames and customization.
A City Built for Fun
Set in a charming city inhabited by Hello Kitty and her friends, HELLO KITTY PARTY LAND invites up to four players to explore, compete and celebrate together.
The game features:
- Over 45 minigames and board‑game challenges
- More than 145 Sanrio characters to meet
- A bright, playful world designed for quick sessions or long hangouts
It is a cozy, accessible experience built for families, friends and fans of all ages.
Customize Your Own Sanrio Style
Players can personalize their avatars with:
- Hairstyles
- Outfits
- Accessories
- Items collected throughout the adventure
The customization system encourages creativity and lets players express their own Sanrio‑inspired look.
Multiplayer for Every Mood
HELLO KITTY PARTY LAND supports both local and online multiplayer, making it easy to jump into a party whether you are on the couch or connecting with friends across the world.
With intuitive controls and approachable gameplay, it is designed to be instantly fun for newcomers and longtime fans alike.
A Celebration of Sanrio’s Most Iconic Characters
From Hello Kitty to My Melody, Keroppi, Badtz‑Maru and dozens more, the game brings together one of the largest Sanrio casts ever featured in a single title.
Whether you are competing in minigames or exploring the city, the charm of the franchise shines through every corner.