Markiplier acquires an 8.5 percent stake in GoPro, becoming its largest individual shareholder. Learn why he invested and what it means for the company.
YouTube creator and filmmaker Mark Fischbach, known globally as Markiplier, has acquired an 8.5 percent stake in GoPro, making him the company’s largest single shareholder. Based on GoPro’s current valuation of approximately 110 million dollars, his investment is worth around 9.3 million dollars.
This marks one of the most significant creator‑driven investments in a major hardware brand, especially one that has faced financial challenges in recent years.
Why Did Markiplier Invest in GoPro?
Markiplier explained that he sees GoPro as undervalued and believes the company has significant potential for growth. In an interview, he said:
“I saw the stock and where it was, I was like that seems undervalued. It is just something I have been cooking in the background. I want the company to succeed.”
His investment reflects both personal interest and professional experience, as he has used GoPro cameras extensively during production of his recent film projects.
What Challenges Has GoPro Faced?
GoPro has experienced several financial difficulties over the past few years, including:
- Job cuts
- Discussions about a potential sale
- Financial support from founder and CEO Nick Woodman
Markiplier’s investment arrives during a period of transition, giving the company a high‑profile supporter with strong influence in the creator and filmmaking communities.
How Has Markiplier Used GoPro Cameras?
Markiplier used GoPro hardware while filming behind‑the‑scenes content for his horror film Iron Lung, which released earlier this year. The film became a major success, earning more than 50 million dollars at the box office against a 3 million dollar budget, with Markiplier handling distribution himself.
His hands‑on experience with GoPro cameras appears to have shaped his confidence in the brand’s future.
What Is the GoPro Mission 1 Pro ILS and Why Is Markiplier Interested?
Markiplier expressed strong interest in GoPro’s upcoming Mission 1 Pro ILS camera, which he believes could open a new market segment for the company. He attempted to see the camera at NAB in April, and was later invited to GoPro’s California offices for a closer look.
He said:
“It blows my mind what it can do in such a small package. They have a big future with this camera coming out opening up a new segment for them.”
His enthusiasm suggests that GoPro’s next generation of hardware may play a key role in the company’s recovery.